Selected work

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Pre-launch

PGlite (ElectricSQL / DataBricks)

Moat designed the logo for PGlite, the popular open source WASM build of Postgres that runs directly in the browser and Node. PGlite was acquired by Databricks

Events

Local-First Conf 2026

For the third year in a row, we organised Local-First Conf from top to bottom. 3 days, 400 attendees.

Pre-launch

RAI.AI - The productivity company

We helped RAY.AI define its name, brand, and positioning around one clear mission: giving founders their time back. The result: a distinctive identity and narrative that helped RAY.AI scale to $1M ARR within 12 months.

Events

DeepL at Gitex

We covered DeepL at GITEX Europe 2026 with a series of social media pieces and on-the-ground interviews.

Growth

lilipad

Moat teamed up with lilipad to create a calm, trustworthy brand world where children belong.

Growth

Gronda

Gronda partnered with us to evolve a beloved but visually dominant brand into one that lets its chef community shine.

Pre-launch

WeBuildProducts

WeBuildProducts came to Moat with three decades of experience in financial software but a positioning that did not give it justice. Through a focused strategy and identity process, we helped distill their strengths into a clear, credible narrative.

Events

EverReal Go!

EverReal Go! helps private landlords find the right fit with ease, so we leaned into a dating-app–inspired concept and brought it to life at their trade fair debut.

Pre-launch

ConCor - Family office

We built ConCor’s identity to project quiet confidence: timeless design for a modern fund.

Events

Local-First Conf

We helped launch Local-First Conf, uniting the community shaping software’s next era.

Pre-launch

Cakewalk - Identity Governance Software

From pre-launch to $7.4M raised. We built Cakewalk into one of the most talked-about newcomers in security. No fear-based messaging. No jargon. Just clarity, confidence, and a brand that stood out in a sea of sameness.

Events

Avolta X L’Oréal JOY Campaign

We brought L’Oréal’s summer story to life through bold, joyful gradients across Heathrow, Madrid, Mallorca, and Alicante - airports reaching over 180 million travellers a year. The campaign spanned duty-free and digital, positioning L’Oréal as the ultimate travel companion.

Growth

Cooper - The Joyful ATS

We helped Cooper build a brand that makes hiring feel human again. Centered on the bluebird-inspired Coo and a wing-like logo, the identity symbolises balance between recruiter empowerment and candidate delight.

Growth

Ruumi

ruumi came to Moat with one goal: create a brand farmers love. We developed a new visual identity, website, comprehensive FAQ, and the ruumicademy, a video learning platform designed specifically for farmers. The result was a brand that built genuine trust in the agricultural community, helping ruumi close an early-stage VC round and win high-impact clients like Lidl and Dunbia.

Events

Sync Conf

We helped create Sync Conf in San Francisco, a global gathering for the builders redefining sync technology.

Growth

Degura - The Pension Cloud

Degura turned to us to elevate their brand from early-stage to established player. We redefined their digital presence and website strategy, translating a complex product into a clear, human, and trustworthy experience.

Events

PEARL Summit

The first edition of PEARL Summit welcomed 28 speakers and 400+ attendees across Female Founder Fest, the PEARL Summit, and Art Night.