The Outpost

No weak tea, no weak takes. How brands are built, how they grow, and what makes them last.

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Brandcraft

Robots are taking over (some of our tasks)

The effect of AI on business is real, but it's also overhyped. We dig into where we're getting the most use out of Claude, and where we've learned to avoid.

Brandcraft

Help! My stakeholders are killing my conversion rates

Why broad consensus is costing you clicks

Brandcraft

2025 Review

If you could have invested in the word “slop” in 2024, by the end of 2025 you wouldn’t need to work.

Brandcraft

What We Learned Running Sync Conf (And Why Events Still Matter More Than Ever)

At Moat, we’ve always believed your brand is one of the few real moats you can build. But sometimes strengthening that moat means doing the thing nobody wants to admit is still necessary: showing up in person. Wild, I know.

Field Notes

The evolution of an A+T.

Our Logo is a Metaphor for Everything We Believe About Brand. We wanted something that captured what we actually believe about how brands work.

Brandcraft

Bye Scéal, hello Moat

Today, we’re changing our name from Scéal to Moat. And while rebrands often get mistaken for surface-level moves, this one goes deeper. It’s about sharpening our expression about what we’ve always believed: your brand is the most powerful moat your business can build.