Cakewalk partnered with us pre-launch to build a security brand that stood out in a saturated market. No dark UIs, no fear-based messaging, no corporate jargon. Across two engagements, we defined the name and logo, then led research, brand strategy, storytelling, website design, and customer validation. The result: a brand that transformed complex security into effortless simplicity, helping Cakewalk raise $3M pre-seed and $7.4M seed, gain recognition across leading security communities, and double homepage conversions after launch.